A multi-disciplinary arts village and arts centre, JCCAC provides an interactive platform for artists and the public through interesting arts and cultural events, include among other things, the annual JCCAC Arts Festival in December, quarterly arts and crafts fair, various theme exhibitions, experimental stage performances, guided cultural tours and art workshops. We were commissioned to design the 2012 JCCAC Festival promotion identity. The art direction based on the core theme of the festival: connecting communities and art. Various items related to JCCAC’s environment and art & design have been illustrated as core visuals. The dynamic combination of illustrations keep the identity alive in different promotion materials.